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Our project ‘Hubb’ was selected to be showcased on the Brixton Design Trail, as part of the London Design Festival. In the Islamic community, the mosque plays the role of a hub and traditionally the minaret is an architectural device that facilitates a person at the top calling the local community for individual reflection and congregational gatherings for good.

Originally located in Brixton, its found a new home in London Central Mosque where the public and visitors will be greeted by the reflective structure that takes the traditional concept of a minaret and flips it; replacing the vocal call to a visual call in bringing a community together.


The ground is activated with an opening, inviting people inside the minaret for individual reflection. The internal experience of the structure is further enhanced by spatial geometry, scriptural engravings and audio composed by Yusuf Islam aka Cat Stevens. Derived from the Arabic word for love and inspired by the words of The Prophet Muhammad “Love for humanity, what you love for yourself…”. The Hubb invites the public to reflect in solitude, gather in congregation and share the power of love and understanding.

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“As a British Muslim led organisation, the Hubb’s positive narrative captured our admiration. The idea resonates with our cultural awareness programmes which we believe is crucial, with the impact being felt far and wide. AWMA’s ethos and passion is something we fully support and I personally can’t wait to see it Brixton and then hosting it in our Yorkshire Head Quarters.”

Adeem Younis 
Chairman, Penny Appeal


"AWMA's Hubb installation is very close to my heart. A powerful reflection of global issues, born out of our local community and beautifully executed by extremely talented creatives.”

Binki Taylor 
Curator, BDT


“A striking sculptural symbol communicating the positive message of Islam to celebrate what binds us together as a diverse and creative society. The four designers have been passionate from the outset and an absolute pleasure to work with."

Julia Nicholls
Associate Director, Squire & Partners