Coming together to create powerful stories around communities, the new design collective is made up of four creatives from diverse backgrounds and fields, with a city and faith in common. With Afghan, Albanian, Arab and Indian heritage, the group is a testament to London's history of being an international community, more so recently with the Mayor’s #LondonIsOpen programme.
Growing up in South London and studying at Westminster, Kingston and University of the Arts, the four have gone on to work at several noted branding and architectural studios across the capital over the last decade. The seed for Hubb was planted back in March at a mosque on route to Barbican’s exhibition on Japanese Houses. This followed from a previous trip by the group to Japan and South Korea. The journey since then has been one of many challenges. The opportunity of proposing for LDF's Brixton district has been a culmination of the designers paths with the collaboration being shaped by their city, their faith and their creative curiosity.
Beyond the nine-day festival, the Hubb installation has found a new home in central London, with the new studio has already started working on two new Lambeth based projects; a soup kitchen and a social enterprise space. So prepare to watch them grow.
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