We’re a London based design collective made up of four creatives from diverse backgrounds and fields.

Hubb حب (Love) - A Public Art Structure

Our project 'Hubb حب’ has been selected to be showcased on the Brixton Design Trail, as part of the London Design Festival.


London Design Festival celebrates and promotes our city as the design capital of the world. Now in its fifteenth year, it showcases a wealth of talent attracting audiences of over 375,000 people from over 75 countries. This years festival runs from the 16th - 24th of September, with Brixton's theme being 'Love is Power'.

‘Love is Power’ has certainly captured our imagination. With the current global spotlight on Islam, we as designers from the Muslim faith wish to add our own story to the trail to see the power of a positive universal message impact our communities.

The Arabic word for love is Hubb, which is derived from the root word seed. Just like a seed, love needs to be nurtured in order for it to grow. The nurturing of a community is vital in order for it to flourish.


In the Islamic community the mosque plays the role of a hub and traditionally the minaret is an architectural device that facilitates a person at the top, calling the local community for individual reflection and congregational gatherings.

The Hubb is a public art installation that takes the traditional concept of a minaret and flips it and clads it in mirrors. This activates the ground making it accessible for individual reflection and replaces the vocal call to a visual call for congregational gatherings. The internal experience of the minaret is enhanced by spatial geometry, whilst externally reflecting its ever changing context.

The Hubb will become an integrated metaphor of the power of bringing a community together in congregation, and in solitude, in sharing and in reflecting.

We have had a great response from the community so far, and need you to show Hubb, the power of love.

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